Understanding the impact of personalized recommendations on customer satisfaction, likelihood to recommend and repurchase intentions

The present dissertation aims to study the impact of personalized recommendations components’ and customers perceptions towards it on customer satisfaction with recommendations. These include explanation of the suggested items, fit with the customer, and privacy concerns, and trust in the retailer i...

ver descrição completa

Detalhes bibliográficos
Autor principal: Rodrigues, Joana Paixão Simões Nunes (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Artificial intelligence
Big Data
Machine learning
Personalized recommendations
Customer satisfaction
Likelihood to recommend
Repurchase intentions
Inteligência artificial
Recomendações personalizadas
Satisfação do consumidor
Probabilidade de recomendação
Intenções de recompra
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/35410
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35410

Texto Completo

http://hdl.handle.net/10400.14/35410

Registos relacionados