The effect of binge-watching on the subscription of video on demand: results from randomized experiments
We analyze the outcomes of two randomized field experiments to study the effect of binge-watching on subscription to video on demand. In both cases, we offered access to subscription VoD (SVoD) to a random set of households for several weeks and used another random set of households as a control gro...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.14/32233 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/32233 |