Perceptions of the Greek public on the revolutionary vision of Philip Morris International towards a smoke free-future
Tobacco is the only consumer product which kills approximately half of its regular users. Therefore, traditionally, tobacco companies, were always addressed with scepticism and suspicion when undertaking corporate social responsibility activities. Recently, Philip Morris International developed a po...
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| Format: | masterThesis |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10400.14/29089 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/29089 |