Analysing consumer-brand engagement through appreciative listening on social network platforms
The evolution of technology changed the external environment surrounding businesses creating a plethora of new opportunities and challenges. Particularly, social network platforms became attractive to companies due to their interactive nature as they increase consumers’ and brand opportunities for d...
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| Other Authors: | , , , , |
| Format: | article |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/17252 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/17252 |