Rethinking the concept of market orientation in the Portuguese non-profit sector:An exploratory study
In the context of an increasing competitive environment, in which organisations are compelled to manage their resources and capabilities in a more efficient and effective way, the concept of marketing orientation has been acknowledged as highly important in the marketing and management literature. H...
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| Format: | conferenceObject |
| Language: | eng |
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2001
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| Online Access: | http://hdl.handle.net/1822/3798 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/3798 |