Understanding mobile augmented reality adoption in a consumer context
Purpose The purpose of this paper is to further our knowledge of what influences users to adopt mobile augmented reality in tourism (MART). A conceptual model is proposed, combining the extension of Unified Theory of Acceptance and Usage of Technology (UTAUT2) with task technology fit (TTF), to expl...
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2018
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/16941 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/16941 |