Understanding mobile augmented reality adoption in a consumer context

Purpose The purpose of this paper is to further our knowledge of what influences users to adopt mobile augmented reality in tourism (MART). A conceptual model is proposed, combining the extension of Unified Theory of Acceptance and Usage of Technology (UTAUT2) with task technology fit (TTF), to expl...

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Bibliographic Details
Main Author: Paulo, M. M. (author)
Other Authors: Rita, P. (author), Oliveira, T. (author), Moro, S. (author)
Format: article
Language:eng
Published: 2018
Subjects:
UTAUT2
Task Technology Fit
Augmented Reality
technology adoption
Online Access:http://hdl.handle.net/10071/16941
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/16941

Internet

http://hdl.handle.net/10071/16941

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