Data mining guided process for churn prediction in retail: from descriptive to predictive analytics

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management

Bibliographic Details
Main Author: Díaz Méndez, German Augusto (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Customer retention
Clustering
Predictive analytics
Online Access:http://hdl.handle.net/10362/112895
Country:Portugal
Oai:oai:run.unl.pt:10362/112895

Internet

http://hdl.handle.net/10362/112895

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