Digital communication on higher education institutions: challenges and tools for research
Changes in the Higher Education (HE) paradigm in Portugal, have made the sector competitive where different Higher Education Institutions (HEI) adapt marketing strategies to foster their education offer and differentiation factors in order to attract and maintain a higher number of students. With th...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/25371 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/25371 |