Segmenting tourists by expenditure patterns: An instrument for enhancing tourism economic benefits on a Portuguese World Heritage site
The study aims to identify the homogenous groups of visitors that prevail in a WHS destination based on expenditure patterns and furthermore at contributing to the development of marketing strategies to enhance the economic development of this cultural destination.
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| Outros Autores: | , , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2018
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10174/22147 |
| País: | Portugal |
| Oai: | oai:dspace.uevora.pt:10174/22147 |