What image of the U.S.A is carried out by the brand levi's in Europe? The perspective of the portuguese consumers
Thisthesis investigatesthe U.S.A.image carried out by Levi’s in the perspective of Portuguese consumers.A mixed approach was followed, composed by30 in-depth semi-structured interviewsand a quantitative design with 136 valid responses.The insightssuggest that theimageconveyed by Levi’s is static,dep...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10362/104625 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/104625 |