EDP Serviço Universal rebranding communication plan
The objective of this project is to develop a communication plan for the rebranding of EDP Serviço Universal. EDP Serviço Universal is the regulated market company. At the end of 2017, the Energy Services Regulatory Authority (ERSE) imposed on the EDP group to make a total separation of designation...
| Autor principal: | |
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/21908 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21908 |