Want to make me happy? Tell me about your experiences but not your objects
Evidence indicates that experiences bring greater benefits to consumers than objects. Extending this research beyond the actual purchaser, this work examines individuals who experience the purchase only indirectly via a conversation—listeners. It explores how conversations about experiential versus...
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| Format: | article |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10400.14/33837 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/33837 |