Distribution management in the health club industry: the impact of a company’s image and environment when choosing a point of sale (POS)
The objective of this investigation is to study how a store’s environment influences consumers when choosing a point of sale (POS). The POS that is taken into account is part of the tertiary industry: Health Clubs. This project is set on identifying the principle characteristics of Health Clubs in P...
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| Format: | masterThesis |
| Language: | eng |
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2010
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| Online Access: | http://hdl.handle.net/10071/1716 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/1716 |