The impact of online negative word-of-mouth on consumers in the sports shoes industry
Nowadays social media platforms represent a great part of every person´s day to day. It is essential for every brand to follow this trend and to have a presence on these platforms in order to be closer to the customers. Facebook is one of the most famous and used social media platforms, and it can b...
| Main Author: | |
|---|---|
| Format: | masterThesis |
| Language: | eng |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/18460 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/18460 |