The impact of online negative word-of-mouth on consumers in the sports shoes industry
Nowadays social media platforms represent a great part of every person´s day to day. It is essential for every brand to follow this trend and to have a presence on these platforms in order to be closer to the customers. Facebook is one of the most famous and used social media platforms, and it can b...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2018
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| Texto completo: | http://hdl.handle.net/10071/18460 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/18460 |