New Discourses developing around the management of intangible assets in companies: the evolution of commercial and corporate brands in Spain
This paper gives an up-to-date analysis of trends in managing intangible assets reflecting the various agents comprising the communication system in Spain. To this end, qualitative techniques were applied (Delphi questionnaires and in-depths interviews) on the understanding that the best way to find...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Language: | eng |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542017000200007 |
| Country: | Portugal |
| Oai: | oai:scielo:S1646-59542017000200007 |