Increasing international footprint of a natural stone business - marketing plan

DP Stones is a Portuguese medium-sized company that works in the Cutting, Shaping and Finishing Stone business. This company has already a significant international footprint, dealing mainly with direct exports. Facing a saturated domestic market, DP aims to extend its’ life cycle and find out new w...

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Detalhes bibliográficos
Autor principal: Marques, Cláudia Viegas e Costa (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Internationalization
Market selection
Entry strategy
Strategic analysis
Portugal
Germany
Made in Portugal
Natural stone
Marketing plan
Australia
Cutting
Shaping
And finishing stone
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/123297
País:Portugal
Oai:oai:run.unl.pt:10362/123297

Texto Completo

http://hdl.handle.net/10362/123297

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