The relationship of service quality dimensions of restaurant enterprises with satisfaction, behavioural intention, eWOM, and the moderating effect of atmosphere
Abstract The aim of this research is to test the relationship between the service quality of restaurants and electronic word-of-mouth (eWOM) communication, satisfaction, and behavioural intention and to analyse the moderating effect of the restaurant atmosphere in the relationship between service qu...
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Formato: | article |
Idioma: | eng |
Publicado em: |
2020
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Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000300023 |
País: | Portugal |
Oai: | oai:scielo:S2182-84582020000300023 |