The role of attention and emotions in fundraising processes - a qualitative analysis
This paper studies the role of attention and emotions in fundraising processes. It presents and analyzes four core findings of a survey conducted among 15 high-level managers. Altogether, the four results imply that given stakeholder-type and diminishing marginal returns, managers should design the...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10362/138966 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/138966 |