Hotel promotion through social media: hotel Anantara Vilamoura & Algarve resort

The main objective of the present study is to understand the role of networks in the promotion of the Hotel Anantara Vilamoura & Algarve Resort. In response to the objective research, the following specific objectives were considered: i) to identify social networks used by the hotel; ii) underst...

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Bibliographic Details
Main Author: Lousada, Inês (author)
Other Authors: Silva, Susana (author), Esteves, Elsa Tavares (author)
Format: conferenceObject
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/10198/26061
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/26061