Hotel promotion through social media: hotel Anantara Vilamoura & Algarve resort

The main objective of the present study is to understand the role of networks in the promotion of the Hotel Anantara Vilamoura & Algarve Resort. In response to the objective research, the following specific objectives were considered: i) to identify social networks used by the hotel; ii) underst...

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Detalhes bibliográficos
Autor principal: Lousada, Inês (author)
Outros Autores: Silva, Susana (author), Esteves, Elsa Tavares (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10198/26061
País:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/26061