Stream IMC- how to leverage Sogrape´s wine business in the Uk - STP and branding

The individual assignment aims to support the segmentation-targeting-positioning (STP) and branding actions within the Sogrape work project. Furthermore, explaining the theory behind the sequence of decisions from creating the proper segments with traditional and statistics segmentation methods, to...

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Bibliographic Details
Main Author: Kokkonen, Katariina Ada Sofia (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Marketing
Integrated marketing communications
B2c marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/139043
Country:Portugal
Oai:oai:run.unl.pt:10362/139043

Internet

http://hdl.handle.net/10362/139043

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