CSR and perceived price fairness : an analysis on willingness to pay and perceived benefit
The objective of this study is to assess the potential effect that engagement in Corporate Social Responsibility (CSR) may have on consumers’ Perceived Price Fairness. Following the literature that already developed on this topic, the study approaches the knowledge gap in the field by, simultaneousl...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10400.14/31130 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/31130 |