The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude
In the last few years, we have noticed the emergence of influencer marketing (Lanz, Goldenberg, Shapira, and Stahl, 2019; Sokolova and Kefi, 2019), specifically of how some of this arising-stars in the social media spectrum have become sources of advice for other consumers, resulting in opinion lead...
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| Outros Autores: | , , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2021
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/22768 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22768 |