The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude

In the last few years, we have noticed the emergence of influencer marketing (Lanz, Goldenberg, Shapira, and Stahl, 2019; Sokolova and Kefi, 2019), specifically of how some of this arising-stars in the social media spectrum have become sources of advice for other consumers, resulting in opinion lead...

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Bibliographic Details
Main Author: Bilro, R. G. (author)
Other Authors: Loureiro, S. M. C. (author), Rosado-Pinto, F. (author), Costa, I. (author)
Format: conferenceObject
Language:eng
Published: 2021
Subjects:
Influencer marketing
Instagram
Purchase decision
Brand attitude
Online Access:http://hdl.handle.net/10071/22768
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/22768

Internet

http://hdl.handle.net/10071/22768

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