A Importância de Business Analytics para empresas de Fast-Moving Consumer Goods

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Detalhes bibliográficos
Autor principal: Silva, Carolina Maria de Almeida Fontaínha Ribeiro da (author)
Formato: masterThesis
Idioma:por
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10362/134989
País:Portugal
Oai:oai:run.unl.pt:10362/134989
Descrição
Resumo:Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence