A Importância de Business Analytics para empresas de Fast-Moving Consumer Goods

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Bibliographic Details
Main Author: Silva, Carolina Maria de Almeida Fontaínha Ribeiro da (author)
Format: masterThesis
Language:por
Published: 2022
Subjects:
Business Analytics
Fast-Moving Consumer Goods
Competitive Advantage
Data-driven culture
Online Access:http://hdl.handle.net/10362/134989
Country:Portugal
Oai:oai:run.unl.pt:10362/134989

Internet

http://hdl.handle.net/10362/134989

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