Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study
Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become impor...
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2019
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.1/12676 |
| País: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/12676 |