Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study
Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become impor...
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.1/12676 |
| Country: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/12676 |