The essential feature to leverage retargeting effectiveness in online advertising - A Facebook and Instagram case study

Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Detalhes bibliográficos
Autor principal: Reis, Maria Marta Terras de Melo Moreira dos (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Texto completo:http://hdl.handle.net/10362/123534
País:Portugal
Oai:oai:run.unl.pt:10362/123534