Instagram as a co-creation space for tourist destination image-building: Algarve and Costa del Sol Case studies

Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’...

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Bibliographic Details
Main Author: Iglesias-Sánchez, Patricia P. (author)
Other Authors: Correia, Marisol B. (author), Jambrino-Maldonado, Carmen (author), de las Heras-Pedrosa, Carlos (author)
Format: article
Language:eng
Published: 2020
Subjects:
Destination image
Social media
Co-creation
Tourism experience
User-Generated Content (UGC)
Destination management organisations (DMOs)
Instagram
Online Access:http://hdl.handle.net/10400.1/14034
Country:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/14034

Internet

http://hdl.handle.net/10400.1/14034

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