Instagram as a co-creation space for tourist destination image-building: Algarve and Costa del Sol Case studies
Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’...
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10400.1/14034 |
| País: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/14034 |