Service quality, customer satisfaction and corporate image as a key activator of store loyalty in traditional trade
Currently one of the main challenges for managers in the retail industry is to provide and maintain customer satisfaction. While the reasons for an initial purchase in a retail store may be due to factors partially outside the control of retail managers, the ability to create a satisfactory experien...
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| Other Authors: | , , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/21873 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/21873 |