Does customer satisfaction impact linearly on loyalty and retention levels?

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Information Analysis and Management

Detalhes bibliográficos
Autor principal: Vasconcelos, Inês Filipa Ambrósio (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Customer satisfaction
Customer loyalty
Retention levels
PLS-SEM
Texto completo:http://hdl.handle.net/10362/130338
País:Portugal
Oai:oai:run.unl.pt:10362/130338

Texto Completo

http://hdl.handle.net/10362/130338

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