Os Clubes de Clientes em Portugal: O Caso do Vinho
This study was performed in the scope of the Marketing Master Degree of the University of Porto - School of Economics, and its purpose is to analyse, to the particular case of wine, and in the context of a national retail operator, the members versus non-members (usually wine clients at that operato...
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| Format: | masterThesis |
| Language: | por |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10216/7586 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/7586 |