Main Consequences of Prior Export Performance Results: an Exploratory Study of European Exporters
With the exception of the work of Lages and colleagues, the international marketing literature has been examining performance exclusively as a dependent variable. This exploratory study builds on this emerging body of literature to discuss the main outcomes of performance, as it is expressed through...
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| Outros Autores: | , |
| Formato: | workingPaper |
| Idioma: | eng |
| Publicado em: |
2019
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/83485 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/83485 |