Main Consequences of Prior Export Performance Results: an Exploratory Study of European Exporters

With the exception of the work of Lages and colleagues, the international marketing literature has been examining performance exclusively as a dependent variable. This exploratory study builds on this emerging body of literature to discuss the main outcomes of performance, as it is expressed through...

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Bibliographic Details
Main Author: Lages, Luis Filipe (author)
Other Authors: Lages, Carmen (author), Lages, Cristiana R. (author)
Format: workingPaper
Language:eng
Published: 2019
Subjects:
Export Marketing
Export Performance
Cross-National
Qualitative
Online Access:http://hdl.handle.net/10362/83485
Country:Portugal
Oai:oai:run.unl.pt:10362/83485

Internet

http://hdl.handle.net/10362/83485

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