Customer Loyalty toward grocery retailing service: a multidimensional approach to costumer perceived value
Structured abstract Purpose: To deepen, in grocery retail context, the roles of consumer perceived value and consumer satisfaction, as antecedents’ dimensions of customer loyalty intentions. Design/Methodology/approach: Also employing a short version (12-items) of the original 19-item PERVAL scale o...
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Format: | article |
Language: | eng |
Published: |
2017
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Online Access: | http://hdl.handle.net/10174/20253 |
Country: | Portugal |
Oai: | oai:dspace.uevora.pt:10174/20253 |