Familiarity, challenge, and processing of persuasion messages

This article focuses on how familiarity moderates task engagement. Blascovich et al. (1993) have demonstrated that task familiarity generally evokes challenge motivation; that is, the experience of having sufficient resources to meet task demands. Garcia-Marques, Mackie, Claypool, and GarciaMarques...

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Bibliographic Details
Main Author: Garcia-Marques, Teresa (author)
Other Authors: Fonseca, Ricardo Jorge Rodrigues Moita da (author), Blascovich, James (author)
Format: article
Language:eng
Published: 2015
Subjects:
Familiarity
Challenge
Persuasion
Online Access:http://hdl.handle.net/10400.12/4236
Country:Portugal
Oai:oai:repositorio.ispa.pt:10400.12/4236

Internet

http://hdl.handle.net/10400.12/4236

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