Familiarity, challenge, and processing of persuasion messages
This article focuses on how familiarity moderates task engagement. Blascovich et al. (1993) have demonstrated that task familiarity generally evokes challenge motivation; that is, the experience of having sufficient resources to meet task demands. Garcia-Marques, Mackie, Claypool, and GarciaMarques...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2015
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.12/4236 |
| País: | Portugal |
| Oai: | oai:repositorio.ispa.pt:10400.12/4236 |