Customer relationship management (CRM) systems success factors

Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence

Detalhes bibliográficos
Autor principal: Nascimento, Pedro Eduardo Facho do (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Customer relationship management
Customer response capability
CRM performance
CRM systems
Gestão da relação com o cliente
Capacidade de resposta ao cliente
Performance do CRM
Sistemas de CRM
Texto completo:http://hdl.handle.net/10362/67409
País:Portugal
Oai:oai:run.unl.pt:10362/67409

Texto Completo

http://hdl.handle.net/10362/67409

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