Strategy for a portuguese wine in China: the case-study of Couteiro-mor
This master thesis is a company project developed with the collaboration of Couteiro-Mor, a Portuguese wine company from the region of Alentejo (Herdade do Menir, Montemor-oNovo). In the past years, although the company has been growing there is a great business opportunity outside of Portugal that...
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| Format: | masterThesis |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/10071/13951 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13951 |