Ethical fashion brands : promotion approach or a real value
Ethical fashion appears as a conscious consumption movement in the 90’s. It covers product offers and styles increasingly diverse. This movement has become a sustainable brand strategy, and so the number of ethical brands grew significantly in recent years, as well as their turnover. Consumers find...
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| Formato: | conferencePaper |
| Idioma: | por |
| Publicado em: |
2011
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| Texto completo: | http://hdl.handle.net/1822/15763 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/15763 |