Logoplaste : a market development strategy in the United Kingdom
Logoplaste is a leading private Portuguese company that has been manufacturing rigid plastic packaging solutions since 1976, triggered by the lack of capacity of the Portuguese market to offer quality solutions. Behind the success of the company is its business model the so-called “Hole in the wall”...
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| Format: | masterThesis |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/10400.14/18796 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/18796 |