Marketing plan for Club del Gourmet and SuperCor

This Master project has the objective of developing a strategic and operational Marketing Plan to support the launch of an innovative service to the gourmet sector, more specifically at El Corte Ingles, being the service available in SuperCor and Club del Gourmet. The idea behind the service is to p...

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Detalhes bibliográficos
Autor principal: Viana, Duarte Manuel dos Santos Duarte Gomes (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2016
Assuntos:
Texto completo:http://hdl.handle.net/10071/11599
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/11599