Is dissolution the solution? A customer relationship reactivation model

Dissolution and reactivation of relationships represent the main focus of this research. Dissolution provides the context while reactivation is the explored highly complex and multifactorial phenomenon. The purpose of this study is to identify and explore the factors that lead a lost customer to acc...

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Bibliographic Details
Main Author: Lopes, Luisa (author)
Other Authors: Brito, Carlos (author), Alves, Helena (author)
Format: conferenceObject
Language:eng
Published: 2020
Subjects:
Relationship reactivation
Win-back
Dissolution
Customer relationship management
Online Access:http://hdl.handle.net/10198/20387
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/20387

Internet

http://hdl.handle.net/10198/20387

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