Is dissolution the solution? A customer relationship reactivation model
Dissolution and reactivation of relationships represent the main focus of this research. Dissolution provides the context while reactivation is the explored highly complex and multifactorial phenomenon. The purpose of this study is to identify and explore the factors that lead a lost customer to acc...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2020
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10198/20387 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/20387 |