Challenges on the path to regular online shopping: e-grocery sector - UK
This paper attempts to uncover significant economic and non-economic demand-side variables, which are driving and hindering B2C (Business to Consumer) e-commerce learning. It investigates the perceptions of individual customers on the path towards a specific regular type of online-buying: E-Grocery...
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| Format: | conferenceObject |
| Language: | eng |
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2010
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| Online Access: | http://hdl.handle.net/10400.14/3482 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/3482 |