Validation of a scale of measurement of service quality, image, customer satisfaction and loyalty in traditional trade
The ability to create a satisfactory experience for the consumer in the retail industry remains in the hands of both the management and the retail staff to a considerable degree. The central purpose of this research is to validate an instrument for assessing the perceived quality of service, brand i...
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| Format: | article |
| Language: | eng |
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2019
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| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000300003 |
| Country: | Portugal |
| Oai: | oai:scielo:S2182-84582019000300003 |